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4Kids Reps WordWorld Around the Globe

Monday, June 01, 2009
By: Thomas J. Mclean

4Kids Entertainment has been named the global licensing agent for WordWorld, the Emmy-winning animated series airing on PBS Kids.

WordWorld has earned praise from critics, educators and parents for its innovative approach to encourage literacy skills in preschoolers by embedding words into the objects they represent.

4Kids will use the property’s unique attributes to build a multicategory licensing program that highlights WordWorld’s focus on word play.

“This strategic alliance will deliver an unprecedented consumer products program in the children's literacy space,” said Don Moody, CEO and Creator of WordWorld. “We’re confident that 4Kids will leverage WordWorld’s innovative approach to play and education to make products that change the way children learn to read."

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