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Cookie Jar Takes on Varsity Merchandise, Entertainment

Tuesday, October 06, 2009
By: Thomas J. Mclean

Look for cheerleading to get a lot more animated under a new deal between Varsity and Cookie Jar Entertainment.

Under a just-announced strategic licensing partnership, Cookie Jar will develop both live-action and animated entertainment based on the leading brand of cheerleading and dance team apparel to start in 2010.

The meat of the agreement will be a licensing program to develop branded merchandise.

“The Varsity brand embodies spirit, pride, passion, athleticism and leadership,” said Lisa Streff, Cookie Jar Group senior VP, domestic consumer products. “Cookie Jar is looking forward to capturing the brand’s essence by developing a licensing program that is unique to Varsity.”

Reader Comments

  • Leslie Stern : storyboard artist for CBA :
    Monday, October 19, 2009

    So cool! I make episodes storyboards from Crash Bandicoot Animated. These story board are looking like an anime from Sam Register. Today, my future work is storyboarding. Thanks for all creators!

    L. Stern

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