Cookie Jar Joins Harlem Globetrotters for Licensing, New TV

Tuesday, October 20, 2009
By: Thomas J. Mclean

The Harlem Globetrotters got one giant step closer to returning to TV animation by signing on with Cookie Jar Group for a global licensing and entertainment deal.

Under the deal, Cookie Jar Entertainment will develop animated entertainment based on the Globetrotters brand, while the company’s licensing arm, Copyright Promotions Licensing Group launches a worldwide, multi-tiered licensing campaign. The campaign will begin by focusing on fans that grew up with the Globetrotters and offer vintage apparel and collectibles.

The Harlem Globetrotters have mixed entertainment with basketball for more than 80 years, putting on shows in more than 120 countries on six continents before more than 130 million people in that time.

The team previously appeared in an animated TV series produced by Hanna-Barbera in the 1970s. They also have made live-action appearances on numerous shows, including most recently Hell’s Kitchen, Jon & Kate Plus 8, The Bachelorette and The Amazing Race.

“The Cookie Jar Group has developed many of the most iconic, multi-platform brands in the world, and they are uniquely capable of creating broad consumer opportunities for the Globetrotters that capitalize on the team’s timeless appeal as well as its current pop culture heat,” said Harlem Globetrotters CEO Kurt Schneider.

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