DIC Plays with Gofish
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Thursday, June 26, 2008
By: Ryan Ball
DIC, the Burbank-based global brand management company has tapped GoFish corporation to serve as its exclusive online advertising representative across the company’s network of sites.
As part of the deal, GoFish will provide content-appropriate on-page and broadband ads across DIC youth focused websites, including (but not limited to) KewlCartoons.com, Kewlopolis.com, Trollz.com, Libertyskids.com, Goodlucktrolls.com, Dinosquad.com, Caketv.com. Additionally, GoFish will pursue online video advertising streams for KewlCartoons.com
“Children today spend a significant amount of time online so it has become essential for us to have a major online presence with our properties if we want to continue to effectively build our brands” comments Frederic Soulie, DIC’s VP of Interactive & New Media. “We also need to be conscientious of the quality of advertising crossing our sites, and GoFish has the expertise and track record to help us meet those objectives.” He adds, “We look forward to building value in our properties as a result of this relationship.”
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