Big Tent Brands TOKYOPOP in Apparel, Sports Gear
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Tuesday, March 24, 2009
By: Thomas J. McLean
Manga publisher TOKYOPOP’s brand is expanding into several new areas under a slate of initial licensing agreements announced by Big Tent Entertainment.
The licenses will see TOKYOPOP branded merchandise from Bell Sports, Trinity Products, and Jem Sportswear and Awake Inc.
Bell will release TOKYOPOP branded skateboard decks due to hit Toys R Us in April and followed by a line of helmets and pads. Trinity will produce apparel, such as T-shirts, sweatshirts and fashion tops for men, women and juniors. Jem will create a line of girls and juniors T-shirts to appear at Target stores this summer.
“TOKYOPOP is an innovative global leader for manga entertainment and we’re excited to further their brand through fashionable new lines inspired by their creative designs and artistic vision,” said Rich Maryyanek, Chief Marketing Officer, Big Tent Entertainment.
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