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Aardman’s Timmy Appears in Preschool Campaign

The star of Aardman’s animated preschool series Timmy Time has become an ambassador for the Pre-school Learning Alliance, a British charity specializing in early-years education and child care.

The Aardman character will appear in pull-out supplements and a poster campaign helping to promote early learning messages to nurseries, parents and children.

In re... more

Chorion Licenses Octonauts to Fisher-Price

Chorion has awarded to preschool toymaker Fisher-Price the master toy license to its new animated series The Octonauts.

The deal, announced just prior to the opening of the Toy Fair trade show, covers a number of categories including plush, musical talking toys, vehicles, playsets, accessories, bath and role play toys and electronic learning aids.

The anima... more

Thomas Tops Licensing Poll for 10th Year in a Row

For the 10th consecutive year, HIT Entertainment’s Thomas & Friends has been ranked the No. 1 license for preschoolers in NPD EPoS Retail Tracking Services’ annual survey.

The franchise, which has been around for 65 years, has extensive plans for the coming year including new toy lines from Fisher-Price and Megabrands, as well as a new animated TV series that ... more