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Simpsons Gets Kidrobot Treatment

Twentieth Century Fox Licensing and Merchandising and The Simpsons creator Matt Groening have joined forces with retailer Kidrobot to release the first-ever Simpsons vinyl toy mini-figure series. Groening worked with the Kidobot team to bring the Kidrobot flavor to the show’s iconic characters.

Kidrobot will carry a total of 24 Simpsons characters in t... more

LucasFilm, Toys 'R'Us Partner for Clone Wars

George Lucas' Lucasfilm Ltd. and major retailer Toys"R"Us have joined forces to promote the highly anticipated August 15 theatrical release of the CG-animated Star Wars: The Clone Wars. The blitz begins this month with the installation of countdown clocks in every Toys"R"Us store that mark the days, hours and minutes until the July 26 launch of a wide selection o... more

Care Bears, Strawberry Shortcake in Hasbro’s Toy Box

Hasbro has been named as the new worldwide master toy licensee for The American Greetings properties Care Bears and Strawberry Shortcake, effective January 2009. Kenner, which became part of Hasbro in 1991, was the original toy partner for both brands when they first launched in the 1980’s. Care Bears and Strawberry Shortcake relaunched in 2002 and 2003, respectively, a... more