THQ Inc. has been awarded the interactive licensee for MGA Ent.’s best-selling Bratz doll and girls’ lifestyle brand. The agreement includes video games for all platforms, including wireless devices, with the first titles scheduled for release in fall 2005.
The video games will follow this sumer’s release of the property’s first animated DVD title, Bratz: Starrin’ & Stylin’, which hit No. 2 on VHS sales charts. A Bratz theatrical feature film is in development and is scheduled for release in 2006.
Since arriving on store shelves in the summer of 2001, more than 80 million Bratz dolls have been sold worldwide. The brand has evolved to encompass everything from electronics to fashion clothing. The property was named Best Overall License and Character Brand License of the Year by the Licensing Industry Merchandisers Association (LIMA), and won Family Fun magazine’s Toy of the Year Award three years in a row.
Headquartered in Los Angeles, Calif., MGA Ent. will introduce its first boys’ intellectual toy property, Alien Racers, to the market early this fall.