Industry veterans David Gioiella and Mark Littman have launched Mr. Wonderful, a New York City-based design and visual effects offshoot of their Northern Lights Post boutique. Under the supervision of creative director Beirne Lowry and producer Damien Henderson, the new entity will provide broadcast design, feature film and television projects.
"We felt the time was right to expand and spin off a new entity," adds Gioiella. "We have the strategic insight, abilities and talent to do high-caliber design work and we want clients, existing and new, to feel they can come to us for their specific project needs."
Mr. Wonderful will initially share space with Northern Lights Post, but will be marketed separately and will eventually move into its own office. The entity will also tap Northern Lights talent for its service projects.
"We are committed to providing cutting-edge and smart solutions whether the project involves conventional or nontraditional forms of design, animation and visual effects," says Lowry. "Our role is to serve as a resource and collaborator to our clients helping them develop a distinctive visual language."
Lowry served for 16 years as creative director of Betelgeuse Prods. and its design division, Betsy. His credits include graphics and promo packages for VH1’s My Coolest Years, ABC’s Monday Night Football, CBS Sports, Comedy Central, Oxygen and ESPN, as well as ABC Figure Skating and The Super Bowl, which earned him multiple Emmy Awards for Outstanding Graphic Design in 1999, 2001, 2002 and 2004.
Henderson worked with Lowry at Betsy, most recently serving as co-exec producer. Previous jobs include a stint in live-action production at The Farm, and various freelance gigs as an editor and motion graphics artist.
In addition to Lowry and Henderson, the Mr. Wonderful team will include senior editor/designer Ross Shain, flame/smoke artist Christopher Harrison and smoke artist Michael Palermo. "The artists and creative directors at Mr. Wonderful have such diverse backgrounds, we can offer new and innovative flows of information, "Henderson comments. "We have a large team of people available for these projects, including live-action directors who can supervise and shoot. We feel it is important to find different avenues for broadcast design."
Mr. Wonderful created the entire show open, packaging elements and end credits for the new season of the popular MTV series Super Sweet 16. Other initial projects include a new Reese’s Puffs Cereal commercial for ad agency Saatchi & Saatchi/New York and branding for a field sports programming block on Outdoor Life Network. To promote the network’s coverage of AVP Volleyball, the studio produced the show open and branding elements in which video footage of actual players graphically morphs into 3D animation. More information on the company can be found at www.mrwonderful.tv.
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