MGA Ent., home of the Bratz line of toys and animated productions, hopes it has launched the next kid craze through its MGA Games division with Miuchiz (pronounced Me-You-Cheese). A variation of the Japanese word for “friends,” Miuchiz are digital characters that players can interact with via a special electronic handheld unit that also allows for online play.
The Miuchiz handheld unit features a LCD color display, a push-button screen and infrared and motion sensor capabilities. The attached USB connector allows users to plug the device into their web-enabled computers and connect to a real-time 3D virtual online world populated by other Miuchiz owners. Users can engage in multiplayer 3D games for points and virtual currency, chat with other players and buy and sell items.
“While we are excited about all of our new product introductions, Miuchiz is easily our biggest and most exciting new launch for this fall,” says MGA Ent. CEO Isaac Larian. “We firmly believe that this is the ‘magic bullet’ that this industry has been waiting for ‘a highly innovative, fun and affordable product to bring kids back into the toy department.”
There are three Miuchiz styles or “Tribez” available. Girls will gravitate to the Miuchiz Bratz products, while boys can train and spar with Miuchiz Monsterz, a battle-themed series that allows players to challenge each other online in the 3D environment or with two handhelds linked via IR. Miuchiz Pawz targets all kids with cats and dogs that go on treasure hunting adventures with their owners. Each version of Miuchiz is sold separately, retailing for $29.99 each. Entry into Planet Mion, the Muichiz virtual online world, is included for one year. More information is available at www.miuchiz.com.
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