Elastic Rights in Spain has inked TV, DVD and publishing deals for the animated preschool series ToddWorld at MIPCOM in Cannes, France. Produced by Los Angeles-based Mike Young Prods and distributed by Taffy Ent., the award-winning show will air on TVE in Spain in the fall of 2007 and has been renewed by pay-TV outlet Boomerang in Spain, which debuted the initial 26 episodes in December of 2005 has picked up an additional 13 episodes for air next spring of 2007.
Elastic Rights, which also handles all ToddWorld rights in Portugal, has signed a publishing deal with Gailivro, which will launch a series of books passed on the show by year’s end. In addition, Elastic has closed a DVD distribution deal with Lusomundo in Portugal, where ToddWorld debuted on broadcast network RTP in March of this year.
Inspired by the best-selling books by Todd Parr, ToddWorld follows the adventures of charismatic six-year-old and his band of friends. The series was nominated for Emmy and Humanitas Awards, and won a Parent’s Choice Award and a Hugo Award.
Based in Madrid, Elastic Rights works closely with TV, home entertainment, publishing, toys, merchandising and internet companies in Iberia. Other popular cartoon series represented by the company in Spain and Portugal include Cookie Jar’s Caillou, Alliance Atlantis’ Lunar Jim and CCI’s Harry and His Bucket Full of Dinosaurs.
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