A number of major companies have come on board to support Classic Media’s re-releasing of such timeless, animated holiday specials as Rudolph the Red-Nosed Reindeer, Santa Claus is Comin’ to Town, Frosty the Snowman, The Legend of Frosty the Snowman, Mr. Magoo’s Christmas Carol and the forgotten classic, Cricket on the Hearth. The comprehensive marketing, promotional and advertising campaign will be supported by such partners as Applebees, Hostess, Keebler, Quaker and Sargento.
Approximately 1,800 participating Applebees restaurants will help promote Frosty the Snowman and The Legend of Frosty the Snowman through Dec. 31, 2006. The campaign includes Frosty-themed kids’ meal activity books and cups, along with table tent cards and themed stickers for the restaurant wait staff. Kids will also get a coupon for $2 off the purchase of the DVD.
Hostess will support the release of Rudolph the Red-Nosed Reindeer by offering a $3 mail-in rebate on with the purchase of two Hostess products. Meanwhile, more than two million Keebler Holiday Cookie and Kellogg’s Rice Krispies Treats packages will feature a $6 mail-in rebate offer for select Classic Media ‘Christmas Classics.’
Quaker will offer a special $5 mail-in rebate offer for the various DVDs on approximately one million boxes of their limited edition Cap’n Crunch’s Christmas Crunch cereal, and Sargento will give customers a $3 mail-in rebate for Rudolph the Red-Nosed Reindeer, Frosty the Snowman or Santa Claus is Comin’ to Town with the purchase of one specially marked Sargento Cracker and Cheese product.
