BBC Worldwide has acquired global TV and merchandise distribution rights to 3rd & Bird, a new animated preschool series from Little Airplane Prods., creators of the hit animated series The Wonder Pets. Preschool programming block CBeebies will begin airing 52 episodes of 3rd & Bird this fall.
Like Wonder Pets, 3rd & Bird employs a photo puppetry style of animation created by Little Airplane. The show revolves around a community of birds that live, learn and play in the branches of a beautiful tree. To ensure international appeal, the show has been written and researched on both sides of the pond with expertise from both Britain and America.
With its investment in the series, BBC Worldwide is hoping to replicate the success it has had with Ragdoll Prods.’ In the Night Garden, which has shattered sales records across toy, DVD, publishing and music categories, BBC Worldwide. To date, the property has generated approximately $21.4 million, selling more than 450,000 DVDs and 13,000 copies of a music album. In the Night Garden Little Library topped children’s book charts and sold in 20 countries.
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