Plastic Wax, an Australian digital animation studio specializing in video games and other forms of entertainment, has announced global expansion plans that include extensive talent acquisition, investments in new technology and the opening of an office in San Francisco focused on business development.
Over the past few months, Plastic Wax has welcomed more than 30 members to its team, including producers, animators, lighting leads and rendering leads. The new talent brings a wide range of veteran creative and technical experience from the worlds of video games, feature length films and television commercials.
The company’s serious investment in technology for its studio in Australia brings a state-of-the art, in-house motion-capture studio and onsite audio and video production tools. Plastic Wax has long specialized in pre-rendered CG animation, but claims to have improved its expertise in ‘in-engine’ video-game work in its ongoing efforts to work as collaboratively as possible with developers and integrate seamlessly into their production pipelines.
‘We are very proud of our strides forward over the last three years, specifically in video games,’ says Plastic Wax CEO Roger Maddams. ‘It has been an honor to work on premiere titles like Bioshock, Tomb Raider, The Darkness, and Warhammer 40,000: Dawn of War II. At this point we are making strategic moves to make sure the right people and technology are in place so we can continue to offer unmatched CG and motion-capture services to those leading the way in entertainment.’
Plastic Wax’s new office in San Francisco is being headed by Kevin Gill, a video-game industry veteran who was one of the original Brand Managers at Rockstar Games and later oversaw many brands and development projects at Eidos. As managing director of global operations for Plastic Wax, he is directing the company’s expansion. The Bay Area location was opened to act as a convenient point of contact for the game-development, publishing and entertainment communities in California and around the world. For more information, go to www.plasticwax.com.
