Autodesk introduced Smoke 2013, a redesigned version of its all-in-one video editing and VFX tool for the Mac (priced at $3,495) at the NAB event in Vegas yesterday.
“Autodesk combined over 20 years of visual effects leadership and customer feedback to create video editing and effects software that serves the current and evolving marketplace for high-quality video content. Early feedback has been gratifyingly enthusiastic,” said Marc Petit, senior VP of Autodesk Media & Entertainment. The industry is already abuzz with excitement for this upcoming version of Smoke. Matt Silverman, creative director at San Francisco-based Bonfire Studios said, “Autodesk creates tools for pros and listens to pros to create their tools.”
A recent Autodesk-commissioned survey of film and video production companies found that editors and studio owners are grappling with limited budgets, file management complexity and tight project timelines. Of the respondents, 42 percent cited dealing with different file formats as one of the biggest challenges with current editing and finishing tools. In the survey, 82 percent called out Smoke software’s support for HD and higher resolution formats and 60 percent its all-in-one package as the most valuable features to help combat production complexity and streamline their post-production workflow. The research illuminated a thriving professional video market with more Hollywood blockbuster-quality content required for web, new mobile platforms, interactive advertising and traditional broadcast.
The professional video market is eagerly awaiting an improved post-production workflow and demanding pipeline efficiency. The new all-in-one Smoke, with its unified editing and effects workflow, can be that tool. Smoke can help editors simplify their workflow, centrally manage their media, work interactively with high-res media throughout their projects and deliver high-end content.
To watch live streaming and on demand presentations from the Autodesk NAB booth, including Evan Schechtman’s integrated Final Cut Pro X to Smoke workflow for Grey Goose vodka, visit http://area.autodesk.com/nab2012.
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