Sony Pictures Consumer Products Inc. and PlayFirst are working together to develop and market an immersive mobile game based on the 3D animated comedy, Hotel Transylvania. The mobile game, which is called Hotel Transylvania Dash, will use the signature Dash time management game mechanic and will be an all-new take on PlayFirst’s popular Hotel Dash mobile game, featuring animated art and characters from Genndy Tartakovsky’s upcoming film, which will be released on September 28, 2012.
“For the Hotel Transylvania mobile game, we wanted a licensee who could uniquely deliver the high quality game experience and fun on par with our movie. PlayFirst delivers a proven, immersive game mechanic and a worldwide recognized brand with both the ability to develop a great game and market it globally to an existing and growing fan base,” said Mark Caplan, vice president of licensing and consumer products for Sony Pictures Entertainment.
The game will be available in the iTunes App Store on September 20,2012.
