Fans of Cartoon Network have likely caught the colorful promos for Cartoon Network Latin America’s month-long “Kingdom of Awesome” programming stunt, celebrating its fiercely cool and always hilarious princesses. Viewers were introduced to the mythical, fun-filled (and no boys allowed) Kingdom thanks to promotion and packaging created by multidisciplinary studio Awesome Incorporated.
“Our goal was to create a realm that was quirky, magical and visually enticing, starting with the aerial view of the spectacular kingdom,” says Awesome Incorporated Lead Designer Craig Sheldon. “We designed it with a velvety palette and used layered 2D and 3D elements for a dense visual experience and journey through this royally fun land.”
The team, lead by EP Ashley Kohler and producer Brandon Betts, recreated CN’s iconic ladies from high res artwork and intensive scrutiny — also known as “binge watching.”
Kohler says, “It was important that the characters would feel contained within the world AND stand out.”
Michael Kohler of Awesome Inc.’s sister company Bluetube created the audio landscape for the kingdom.
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