Content and media company CJ E&M is expanding its character business in Korea with the successful conclusion of a representation agreement with DreamWorks Animation. The deal will see CJ E&M marketing DWA character products through numerous distributions channels of CJ Group, especially home shopping channel CJ O Shopping and health/beauty retailer Olive Young.
“At DreamWorks, we have been focused on aligning with the best agencies around the world to represent the wealth of our intellectual property,” said Jo Pascoe, Head of DreamWorks Consumer Products APAC. “We are thrilled to be working with CJ E&M, A strategic partner who has already leveraged their affiliate brands and companies to deliver compelling product and will certainly maximize our licensing business in Korea.”
CJ E&M has already launched licensed DWA apparel through CJ O Shopping’s Celeb Shop, and it was featured on lifestyle network OnStyle’s Korea’s Next Top Model. A beauty collection kit is also on sale at Olive Young. In particular, facial masks, “I’m the Real SHREK Pack” and “I’m the Real SHREK Hydrogel Mask” sold out in only a month. Because nothing says natural beauty like “Shrek.”
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