Nickelodeon has greenlit 20 episodes of social-media influenced animated comedy Pinky Malinky, the next original toon set to join the channel’s growing roster of internationally culled content. The show follows infectiously positive hotdog Pinky Malinky, who lives in the human world and must navigate school and life with the help of his two best friends and unique perspective. Using mockumentary and reality show tropes, Pinky and pals talk to the camera to share their absurd ideas about life as the optimistic meat product sets out to prove that being a “wiener” is only one letter off from being a “winner!”
Pinky Malinky is being produced by Nickelodeon Animation Studios in Burbank and is set to premiere in 2016. The series is co-created and co-executive produced by Chris Garbutt and Rikke Asbjoern (The Amazing World of Gumball) and executive produced by Scott Kreamer (Kung Fu Panda: Legends of Awesomeness — all three are members of Nick’s internal group of experienced creators and up-and-coming talent, Artist Collective.
In addition to the TV series, Pinky Malinky will keep fans engaged by sharing the characters’ humorous experiences across social media and Nickelodeon’s digital platforms through original short form videos and other content, according to Nickelodeon president of content development & production Russell Hicks. “In this fast-paced digital age, the online extensions in this brand-new series are another example of how Nickelodeon meets the needs of our kids who want to access content anytime and everywhere.”