Redshift got to play Santa’s helper by delivering high-quality image rendering with a quick turnaround for Blue Zoo animation studio’s shiny new CG Christmas short, More Stuff. The production schedule allotted a mere eight weeks to deliver the two-minute musical treat.
Named a Vimeo Staff Pick, More Stuff is a hilarious singing, dancing celebration of the true meaning of Christmas: gratuitous consumerism. It features an assortment of mischievous elves mocking the latest must-have items of 2015 while cavorting around Santa’s sweatshop. The festive song was written and produced by musical comedian Ben Champion.
“We had just three weeks for lighting and rendering which is a really big challenge. To deal with this, we opted to use Redshift, as we knew it could deliver the very high quality visuals we wanted without missing our strict deadline,” says Blue Zoo co-founder & producer Tom Box. “The first things we made were the characters – the speed at which we could look dev these using Redshift was incredible. It set the team’s render benchmark very high from the start, and was the main driving factor of the quality across the project from then on. They say you can’t have quality, speed and budget efficiency at the same time – I think Redshift has well and truly broken that rule!”
Redshift was recently given the Best New Application honors at the 2015 CG Awards. It is the world’s fastest production-quality, final-frame GPU renderer. Blue Zoo in London was an early adapter, and has been using the solution since February.
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