DHX Brands Hires Three Key Execs

DHX Brands is expanding its team with three key hires for its LA and London offices.

Kaisa Nieminen has been appointed Senior Brand Manager for North America, based in LA and reporting to VP of Global Brand Management Tor Bushell in London. Nieminen will lead brand and marketing initiatives in North America for Teletubbies, Twirlywoos and Yo Gabba Gabba! Bringing along in-depth experience in international brand marketing, PR and creative communications, Nieminen joines DHX Brands from Mattel, where she managed a portfolio of kids entertainment properties including Monster High, Ever After High and Polly Pocket.

Dave Tovey fills the newly created role of Business Development Manager, EMEA. He will be tasked with working across the company’s full portfolio, with a key focus on In the Night Garden. An experienced licensing executive, Tovey joins the team from Mind Candy, where he worked on the Moshi Monsters consumer products campaign across multiple categories and helped it peak as the number one U.K. toy brand. He is based in London and reports to Commercial Director Tom Roe.

Also in London and reporting to Roe is Danielle Tanton, who takes on the newly created position of Live Events and Attractions Manager, Global. Tanton will lead global licensing for live events and attractions across the DHX Brands portfolio, including preschool hits Teletubbies, In the Night Garden and Twirlywoos. Tanton holds a wealth of experience in the preschool market, having started her career at HIT Entertainment and Mattel, where she managed licensed live shows, experiential events and theme park attractions across the UK and EMEA for brands like Thomas & Friends, Fireman Sam, Bob the Builder and Barbie.