South by Southwest (SXSW) has announced that Seth Rogen’s R-rated animated comedy feature Sausage Party will have its debut as a work-in-progress screening at this year’s festival. The Sony and Annapurna Pictures production will play March 14 at 9:15 p.m. at Austin’s Paramount Theatre. Sausage Party is set for a theatrical release on August 12.
Sausage Party is a raunchy, madcap tale of one sausage’s quest to unravel the mystery of his grocery store existence. After tumbling from a shopping cart, the film’s savory hero and his friends struggle to make their way through the supermarket to get back to their shelves before the big Fourth of July sale. Seth Rogen, Evan Goldberg and Jonah Hill conceived the original story.
Conrad Vernon (Madagascar 3, Monsters vs. Aliens) and Greg Tiernan direct the film, which features the voices of Rogen and Hill with Kristen Wiig, Salma Hayek, Edward Norton, David Krumholtz, Nick Kroll, Michael Cera, James Franco, Craig Robinson, Bill Hader, Anders Holm, Paul Rudd and Danny McBride.
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