‘Molang’ Spreads Happiness with New Agents & Licensees

International Emmy Award-nominated 2D series Molang (104 x 3’30”), developed by Millimages and based on the delightfully squeezable characters designed by Hye-Ji Yoon, has won over several new partners in the L&M sphere.

Millimages has signed Licensing Works! (North America), Licensing Link (UK), O+ Media (Russia & CIS), Word of Web (Scandinavia & Poland) and Mediogen (Israel) to represent the property.

New licensees in key product categories include master toy partners Jazwares (North America & Latin America) and Tomy (Europe, Australia & New Zealand), as well as master apparel partner Children’s Apparel Network, Berkshire Fashions (winter & rain wear, caps, accessories), Komar (girls’ sleepwear), Intimo (underwear), Jay Franco (master bed & bath; linen, beach products), Riley Blake (fabric & fabric craft kids), Accessory Innovations (bags, lunch totes & luggage) — and many more in negotiation.

Joining Tomy as first-wave partners in Europe are Aykroyds & TDP Textile (nightwear & underwear) and Flammarion Jeunesse (publishing), among others.

Known as “The Happiness Property,” Molang is a dialog-free series sold to over 150 countries worldwide (including Disney Junior in the US, which has committed to a second season) which centers on two adorable protagonists: Molang, a joyful, eccentric and enthusiastic rabbit; and best friend, Piu Piu, a shy, discreet and emotional chick. Appealing to preschoolers up to teenagers, Molang’s adventures embody happiness, friendship, mutual respect and solidarity.