Boat Rocker and Industrial Brothers have tapped Fisher-Price as the master toy partner as part of its development strategy for their new original property, Kingdom Force. The series was created by Matt Fernandes of Industrial Brothers, and coproducer Boat Rocker’s Rights, Brands and Digital teams are overseeing multiplatform IP development, including international distribution and L&M management on all platforms, as well as spearheading digital and brand initiatives.
Kingdom Force centers on a team of fearless animals who fight disaster and protect their community with the help of their individual rescue vehicles that transform into a giant super robot.
“We are committed to partnering with the best, and Kingdom Force is a great opportunity for us to bring to life original characters and a world that appeals to today’s preschoolers,” said Lauren DeFeo, Vice President Global Marketing, Fisher-Price Friends. “We’re thrilled to soon be able to offer families across the globe a variety of ways to play out all the fun and action inspired by this new series.”
The early-stage partnership with Fisher-Price is a key component of the IP strategy, which will allow Fisher-Price, Boat Rocker and Industrial Brothers to collaborate at the earliest stages of development with a view to maximizing opportunities for Fisher-Price’s premiere toy line based on the property.
“The opportunity to partner with Fisher-Price on an original series of this scale is a testament to our shared commitment to the unique creative qualities of Kingdom Force and to the world-class partnership that has developed between Industrial Brothers and Boat Rocker,” said David Fortier and Ivan Schneeberg, Co-Executive Chairmen of Boat Rocker Media. “As Boat Rocker Media expands its mandate in 2017 to include enhanced development and production financing of original series, we see Kingdom Force as the perfect opportunity to showcase how the expertise of each of our divisions will bring this new series to a global audience on multiple platforms.”
