Throughout 2018, American Greetings Entertainment’s classic Care Bears characters will be doing their best to brighten up the world with “The Colors of Caring.” The campaign will deliver custom curated care packages to lucky fans every month, kicking off at the tail end of January with a rainbow-themed collection featuring Cheer Bear, designed by influencer Brite & Bubbly and blogger Ellie Mecham.
The Care Bears have been teaching children of all ages the importance of caring for others for more than 35 years. Now, this new initiative puts them in a more active role than ever as each month, a colorful Care Bear will inspire and star in its own specially themed care package. These selections of goodies are created by professional stylists and will be made available to fans through multiple social media giveaway opportunities each month.
Following Cheer Bear’s rainbow-filled January box, the 2018 Care Package themes will be: Love-A-Lot Bear/Pink and Red/Love (February), Good Luck Bear/Green/Good Luck (March), Wish Bear/Teal/Springtime (April), Harmony Bear/Purple/Mothers (May), Grumpy Bear/Blue/Fathers (June), Funshine Bear/Yellow/Summer Fun (July), Cheer Bear/Pink/Back-to-School (August), Share Bear/Purple/Sharing (September), Laugh-A-Lot Bear/Orange/Halloween (October), Tenderheart Bear/Brown/Gratitude (November), Hopeful Heart Bear/Pastel Rainbow/Holidays (December).
“We hope that these Care Bears and their messages inspire fans to create their own care packages so that all of us can authentically live the ‘Colors of Caring’ as well and help make the world a more connected and understanding place,” said Sean Gorman – President of American Greetings Entertainment.
Fans will have chances to win at least 52 Colors of Caring packages this year, with a minimum of 24 of these designed and presented by celebrities and influencers. Fans can keep tabs on the Care Bears YouTube channel, www.carebears.com, and on Facebook, Instagram and Twitter by following @CareBears / #ColorsOfCaring.
