Digital kids network and studio WildBrain has been appointed the exclusive global manager of BRB Internacional’s extensive kids’ content catalog on YouTube. BRB is one of Spain’s top producers, distributors and licensors of children’s entertainment, with internationally recognized classics such as Dogtanian and Willy Fog as well as flagship brands Bernard and TEO.
The deal took effect Jan. 1 and brought BRB’s 30-plus brands to WildBrain’s existing network of some 600 kids’ entertainment brands. WildBrain will use its leading technology and data-rich analytics to ensure an optimal digital strategy that maximizes engagement in BRB’s brands on YouTube. BRB’s content generated 45 million views and 115 million minutes of watch time in December 2017 on YouTube.
“We’re thrilled to be chosen as the exclusive global manager of BRB’s content on YouTube,” said Jon Benoy, Head of Sales at WildBrain. “As one of the largest international distributors of kids’ content in Spain, BRB are the perfect company to work with as we continue to develop and manage kids’ content on YouTube. With our massive network, proven experience in managing content in a variety of languages and our digital media expertise, we’re confident we will be able to significantly broaden BRB’s global reach.”
Marijo Arnáiz, Director of Digital Media at BRB, added: “We’re very pleased to have teamed up with WildBrain on our ongoing strategy to grow the audience for our many brands on YouTube, where currently, our channels garner more than 400 million views per year. I am confident that WildBrain’s experienced team of savvy professionals are the right people to work with as we continue to build our brands for success on the YouTube platform.”
