Genius Brands International continues to add colorful partners to its growing licensing roster for original preschool brand Rainbow Rangers in support of its 2019 retail launch. Slated to premiere on Nick Jr. in fall 2018, the 52 x 11’ series has attracted made multiple key appointments in the US, including including Berkshire Fashions for outerwear, Disguise for Halloween costumes, and Ceaco for puzzles.
“Berkshire is thrilled to continue building our partnership with Genius Brands with their exciting new property, Rainbow Rangers, that teaches empowerment to young girls through action and teamwork,” said Richie Dweck, EVP, Berkshire Fashions.
Rainbow Rangers will begin its retail roll-out in the US in late spring 2019, continuing through the back-to-school and holiday seasons. Genius Brands has already assembled a bright array of partners for the property, led by global master toy partner Mattel and global master publisher Macmillan Children’s Publishing Group for its Imprint label. Also on board are Bentex (master apparel), Dynacraft (bikes, trikes, scooters and wagons), Global Brand Group’s American Marketing Enterprises (sleepwear), Global Design Concepts (bags, backpacks), GBG Socks dba Planet Sox (socks and legwear), Handcraft MFG (packaged underwear), H.E.R. Accessories (hair and jewelry accessories), Jay Franco Mfg. (bedding and bath), Kiddieland (foot-to-floor ride-on toys), Kittrich/inkology (room décor, stationary and school supplies), Kid Galaxy (bubble toys) and T.A.S.T.E. Beauty (health and beauty products).
Genius Brand’s SVP of Global Consumer Products Lloyd Mintz stated: “We are keenly aware of how special of a property Rainbow Rangers is based on the reactions from both the licensing and media content communities, and we are taking extra care to build licensing and retail relationships that support our vision for the property. We have top-tier partners developing products that speak to the core attributes of the brand—girl power, true diversity, environmental responsibility, teamwork, and more—and we are confident that Rainbow Rangers has all of the ingredients to be a breakout hit in 2019 and beyond.”
Rainbow Rangers series follows the thrilling rescue-based adventures of seven 9-year-old girls who are Earth’s first responders, protecting people, animals, resources, and the natural beauty of our world. They live in the magical land of Kaleidoscopia at the other side of the rainbow, and each have their own distinctive personalities and superpowers. Whenever there’s trouble for the people or animals of Earth, our seven heroines zoom into action and ride their Spectra Scooters across the rainbow to save the day.
The show’s creative development and production team includes Rob Minkoff (director, The Lion King), Shane Morris (co-writer, Frozen), Tim Mansfield, and New York Times Bestselling author and Emmy-nominated writer Elise Allen (Dinosaur Train, Lion Guard, Barbie specials) who is serving as head writer and co-creator. Genius Brands’ Chairman & CEO and multiple Emmy-winning producer of more than 5,000 episodes of children’s programming, Andy Heyward, serves as executive producer, with legendary Disney feature animation alum Ruben Aquino creating key designs.
