Stockholm-based MediaMonks has launched a new research & development division to service agencies, brands and technology companies with a focus on innovation and rapid prototyping. Dubbed MediaMonks Labs, the branch is helmed by Sander van der Vegte, formerly Head of Games for MediaMonks.
The international team of core Labs leaders includes creative director Nilla Juvas, Partner and CCO of MediaMonks Stockholm Pasi Helin, and creative technologists Joe Mango and Samuel Snider-Held.
The team aims to “transform clients’ questions into tangible answers, tackling briefs with innovation workshops that result in prototypes.” MediaMonks Labs is working on a variety of projects using machine learning, AI, AR, VR and voice technology for international clients such as Google, Nickelodeon, Stockholm Exergi and Furhat Robotics.
“MediaMonks takes on challenges and opportunities at high speed and we understand what drives digital trends like no other,” said CEO Victor Knaap. “Embracing data, content and technology in this new age of brand communications is exactly what we are here to do. With MediaMonks Labs we are boosting our existing client offering.”
Van der Vegte added: “By watching new developments and trends, we can tell what will be hot before it’s happening. MediaMonks has always stayed ahead of the curve, dedicating our time and talent to mastering new technologies and platforms. With MediaMonks Labs we reinforce our reputation as the ‘industry’s go-to player for ambitious digital ideas,’ as Ad Age put it.”
MediaMonks has build a reputation of being first to apply new tech in creative brand creations. This includes creating the first creative Google Maps integration, the first interactive YouTube overlay, the first outdoor hyperreality VR experience, and the largest mixed reality experience.
