Genius Brands Network has surpassed availability in over 80 million U.S. households. The 33 percent increase in reach from the company’s last publicly reported total in April is a result of recent multi-year distribution deals with Cox, Tubi and XUMO.
Genius Brands launched the Genius Brands Network as a destination devoted offer kids and parents a choice in premium entertaining, enriching and engaging programming. The network is comprised of Kid Genius Cartoon Channel and Baby Genius TV, and is distributed across multiple over-the-top (OTT) platforms as both ad-supported video-on-demand (AVOD) and subscriber video-on-demand (SVOD) services. The addition of the Genius Brands Network channels on Cox (AVOD and SVOD), Tubi (AVOD), and XUMO (AVOD) round out a growing distribution roster that includes Amazon Prime, Comcast’s Xfinity on Demand, Roku, Apple TV, Amazon Fire and YouTube.
“2018 is shaping up to be a momentous year for Genius Brands as we further cultivate our brands, like Llama Llama and Rainbow Rangers; bolster our animation catalogue; generate merchandising and advertising revenue; and drive distribution and viewership gains,” says Andy Heyward, chairman and CEO, Genius Brands. “We expect the second half to be pivotal as we see one of our top pre-school brands come to life on Nickelodeon’s Nick Jr.; raise production financing for the second season of our Netflix series; watch our exclusive Kid Genius Cartoons Plus subscription channel flourish on Amazon Prime; and embark on a profitable journey — all with the greater overarching vision of making Genius Brands a formidable, competitive force in children’s entertainment.”
Kid Genius is aimed at kids to tweens, and exposes kids to new and intriguing subjects that stimulate their senses and expand their minds. Baby Genius targets toddlers to preschoolers with educational lessons through infectious music and vibrant characters that ignite their imagination and encourage natural development. Combining popular children’s TV library content, such as The Adventures of Paddington Bear, Inspector Gadget (classic) and Dino Squad, with Genius Brands originals, like the award-winning Warren Buffett’s Secret Millionaires Club, Thomas Edison’s Secret Lab and Baby Genius, Genius Brands Network is the only independent kids portal with channel offerings that deliver age appropriate, engaging content within a safe viewing environment.
