European content powerhouse Rainbow (Winx Club) has revealed that its shiny new kids’ animated series 44 Cats (52 x 13’) will get its paws on U.S. TV with a week of premieres on Nickelodeon, beginning Monday, June 10 at 10 a.m. (ET/PT). Set to regularly air on weekdays at 10 a.m., the show follows the daily adventures of Lampo, Milady, Pilou and Meatball – four kittens who are part of a band called The Buffycats. Together, they try to find creative solutions to everyday problems and help other cats in need.
In 44 Cats, the music-loving kittens live and play in a garage that they transform into a Clubhouse, while helping out their friends in the neighborhood. The series celebrates and promotes can-do attitudes and addresses important themes such as diversity, friendship and altruism.
The U.S. launch follows Rainbow’s 2018 agreement with Viacom International to broadcast 44 Cats in select international territories. Premiered last year, the property is already a success in various countries across the world, enjoying fast growth in both broadcasting and licensing.
“Nickelodeon is synonymous with quality and excellence in the kids and family content industry. We are truly excited to announce the airing of another Rainbow TV series on Nickelodeon in the U.S.,” said Iginio Straffi, Founder and President of Rainbow Group. “44 Cats has already proved to be a top-notch show that can work in any territory, and thanks to Nickelodeon’s huge reach, we will be able to bring the overwhelming positive energy of the show to millions of kids in the U.S., too.”
