A new streaming startup dubbed Kuukaari is seeking to change the character of what we view at home and on the go by spotlighting relatable content by people of color within a multicultural array of indie productions, animation, TV and film from around the world. The kick-off will be an Indiegogo campaign launching on July 16.
“Our selection of content will reflect the real world,” said CEO Cecilia Boettcher. “We are committed to sourcing from creators who otherwise wouldn’t have exposure or vehicles to showcase their work. Our vision for Kuukaari is to be the destination platform for diverse content by people of color in order to elevate their exposure to new audiences.”
The $200,000 fundraising goal for the Indiegogo campaign will provide the capital needed by the startup to create an infrastructure for all app screening options including desktop and mobile devices. Additional allocation of funds will be used for negotiating legal contracts with content providers, capital expenses, API integration, CRM, marketing, and advertising.
There will be three-tiers to the service upon launch, which will allow users to decide the best access and entertainment for them:
- Basic: $4.99 – One device
- Gold: $8.99 – Two devices
- Platinum: $12.99 – Three devices with additional benefits including but not limited to behind the scenes videos, directors’ cuts, commentary and entry into contests.
Led by Nigerian-born, Atlanta-raised and world-traveling CEO and founder, Cecilia Boettcher, Kuukaari was founded on the belief that facilitating opportunities for people of color in the entertainment industry not only fosters bonds as global citizens but also enriches the world, culturally and creatively. Boettcher currently is a QA Automation Engineer with a computer science degree from South Dakota State University and an International Management degree from Gustavus Adolphus College. Her current position allows her to create and test online applications by intuiting fixes with bugs and systemic mishaps within the programs.
Boettcher’s partner in business and life is Josh Boettcher, president and founder, who is currently employed as a demand planning analyst. In his profession, perfect for perceiving the rise and fall of consumer demand in any industry, he creates forecasts for sales and production, while consolidating and analyzing business data.
Learn more and follow the platform’s progress via www.kuukaari.com and on Facebook, Instagram and Twitter @kuukaari.
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