Fleischer Studios has tapped leading brand-licensing agency Global Icons as the new worldwide exclusive licensing agent for the Studios’ beloved slate of classic characters, including the iconic animated screen star Betty Boop. The move was official on January 1 and comes as Fleischer Studios looks to expand opportunities for its properties in creative new ways.
“We’re excited for the future and all the fantastic ideas in the works with Global Icons. I’m confident they’ll do a superb job representing Betty Boop and our other classic characters,” said Mark Fleischer, Chairman & CEO of Fleischer Studios. “We also look forward to continuing to build our demographics and wonderful relationships in the Betty Boop marketplace in every way possible.”
“I have been a longtime fan of Betty Boop and Fleischer Studios,” said Jeff Lotman, CEO of Global Icons. “Betty is truly a cultural Icon that has gained the respect and admiration of millions of fans around the word. We can’t wait to let our global team have the opportunity to grow the program in a very strategic and aggressive way.”
Global Icons will combine its expertise in brand building with their strength and resources around the world to connect Betty with new territories and consumers while creating exciting new opportunities for her core fan base.
Last year marked the 90th anniversary celebration for the glamorous international icon Betty Boop. For the past nine decades, she has sung, sashayed, and “Boop-Oop-a- Dooped” past rules and conventions, unafraid to take risks or set trends, and proving time after time that she can do anything she sets her mind to. She is one of the most popular and successfully licensed characters in entertainment history, with licensees in the United States and around the world that produce quality products bearing Betty’s likeness in virtually every category.
Betty Boop’s popularity today shines through her prevalence in pop culture. Fashion magazines, advertisers, designers and entertainment producers are constantly including and referencing Betty in their offerings. She is considered a style icon, trendsetter and a symbol of women’s empowerment.
In addition to Betty Boop, other Fleischer Studios classic characters adored by fans include Betty’s beloved pup Pudgy, Grampy, her pal Bimbo and the groundbreaking character Koko the Clown, the first character to ever be animated with the Rotoscope.
