Toonz Media Group, one of the world’s leading entertainment companies specializing in animation content production, has launched a new OTT platform for kids and family entertainment called MyToonz. A first-of-its-kind exclusive kids OTT platform to be launched by an Indian entertainment company, MyToonz was inspired by the need to create a safe and engaging entertainment destination for kids and families in the digital landscape.
“MyToonz will be a space where the whole family can come together to enjoy world-class content. We have envisaged MyToonz as the go-to destination for kids to watch safe, fun and nutritious content, which will be available in multiple global languages. All MyToonz programming is compliant with international safety standards for child viewing. We have also given a conscious thrust to co-viewing, to encourage families to watch and enjoy together,” said Toonz Media Group CEO P. Jayakumar.
Toonz has tied up with multiple app stores, telcos, OTTs and connected TV companies around the world to make MyToonz available for consumers across platforms. The MyToonz app is now available on iOS, Android and Android TV, as well as the Roku VOD platform, Apple TV and Amazon Fire TV. Toonz has also inked a deal with telecommunication giant Airtel in India to integrate MyToonz on their app store. Airtel subscribers in India will be able to access the MyToonz digital library using the Airtel Xstream app. Besides this, the animation major has tied up with mobile tech services company U2opia Mobile to integrate MyToonz on various telco platforms in Latin America, Africa and Asia.
“Kids are emerging as the fastest growing audiences in the OTT ecosystem, it only becomes imperative that we have content that is highly engaging juxtaposed with safety and education on Airtel Xstream. Our partnership with MyToonz will help us in bringing more of such responsible content for our young audiences,” said Sudipta Banerjee, Chief Product & Technology Officer, Wynk (Airtel’s streaming app).
Sumesh Menon, Co-founder and Managing Director of U2opia Mobile, commented, “We are excited to partner with Toonz Media Group to take their unique genre of universal animation content, My Toonz, to our global telecom partners. At U2opia Mobile, we aim to drive great value to our customers through bundling and other creative distribution opportunities.”
Toonz Media Network, the digital division of the company, already has a formidable digital presence with 18 YouTube channels, totting up 15 million+ subscribers & 350 million+ viewership per month on this platform alone. The division is also live on multiple VOD platforms as well as various smart TVs and telcos.
With MyToonz, the company seeks to take its impressive catalogue of premium content, including international co-productions with the top studios and production houses around the world, to kids and families across the globe.
The MyToonz library will launch with over 1,500 half-hours of content, with new content being added every week. The library includes movies and episodic content across different genres. Besides English, there are dedicated playlists in Spanish, Russian and Hindi languages. The content has been categorized to be targeted at preschoolers, children and early teens, and carefully curated to provide quality entertainment to kids and families through fun, educational, safe, non-violent and environmentally sensitive content that celebrates diversity.
Check out the MyToonz library and access options at www.mytoonz.com.
