Web3 animation studio Toonstar and Sixth Wall, the digital arm of Mila Kunis’ Orchard Farm Productions, today announced the launch of The Gimmicks, a Web3 enabled, community-driven animated NFT series powered by Solana. Described as “South Park meets WWE,” the adult animated series centers on a group of washed up wrestlers trying to regain their status.
The series is voiced by former WWE stars Luke “Doc” Gallows, Karl “Machine Gun” Anderson, FKA Enzo Amore and Rocky Romero, and is written by “The Daves”: Dave Ihlenfeld and David Wright (Family Guy, The Simpsons).
The Gimmicks utilizes NFT technology to give fans a chance to participate in character and storyline development. At the end of each episode, a “choose your own adventure” option will be voted on by NFT holders, influencing future episodes and character arcs. NFT holders will also have the opportunity to interact with other fans via an on-chain social layer. This interactive social layer will connect to the holder’s NFT, and actions will be recorded on-chain as proof of community engagement.
“Toonstar absolutely gets the ridiculously fast nature of creating in Web3,” said Mila Kunis. “They are able to make animation at unprecedented speed while also managing creative community elements; I can’t wait for people to come and engage in the fun.”
“As veterans in the animation industry, we know how invested the audience can get in storylines and characters. Working on the blockchain gives us a chance to engage with the community in ways never possible before,” said John Attanasio, CEO & Co-Founder, Toonstar. “We’re thrilled to see The Gimmicks launch and are looking forward to giving other new voices an animation platform.”
In an effort to open up this medium to new fans and the “crypto-curious,” NFTs will be free to mint and available on March 18 via The Gimmicks website. The NFTs are powered by the Solana blockchain to ensure an environmentally conscious use of crypto technology. On Solana, the minting of one NFT takes less energy than two Google searches or one Instagram post, according to the announcement.
