Independent U.K. animation studio A+C marks 15 years of stop-motion artistry, growth and success in 2022. Founded in 2007 by director Dan Richards in his dad’s shed, the shop has evolved into a leading source for highly crafted, unique animated content for global brands like LEGO, National Geographic, Trivago and Cadbury.
“I am very proud. Fifteen years is a milestone worth celebrating,” said Richards. “Over the last 15 years, we have acquired vast experience and are always learning new approaches to ensure our clients get the best results. Nevertheless, it has been quite the journey to get where we are now.”
After setting up shop with “little more than a box of Plasticine, a camera and a big vision” (as well as, apparently, a beneficent parent!), Richards built A+C into a small but growing startup which, by 2009, was ready to move into cushier digs: a shipping container in Whitstable.
A+C continued to grow its reputation, and finally relocated to a lofty Victorian property in the historic seaside resort town of Margate in 2014. Formerly a girls’ school, The Old Laundry location now houses three animation production studios, a model-making workshop, a motion design studio and an edit suite.
“We have had to take the good with the bad at a time of great change,” Richards confessed. “Still, we have managed to build a strong team in Margate, which deliver world-class animation. So, I would like to take this opportunity to thank all of my colleagues, our business partners and friends for their valuable support over the last 15 years, and we are looking forward to many more.”
To celebrate the milestone, in May A+C will release 15 for 15 — a series of the studio’s favorite works — culminating in a party at the Margate studios for local creatives and clients. Artist James Dyer will be live drawing a celebration piece in the courtyard, guests can sculpt-a-selfie with a stockpile of Plasticine in the props studios, and local businesses will be providing food and drinks.
Cheers to that!
Learn more about A+C and keep up with their work at aplusc.tv.
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