Ahead of the official opening of Brand Licensing Europe in London tomorrow (September 20-22), one famous toggle-coated bear cub stepped out to show attendees the easy new way to access the show via the brand-new Elizabeth Line of the city’s underground rail system.
In a charming new video, Paddington Bear makes his way to BLE’s home at the ExCel London using the new service. With trains able to carry passengers from Central London to the convention center in just 12 minutes, the beloved character is sure to make it in plenty of time to join BLE’s colorful mascot parade.
Read all about the can’t-miss highlights of BLE 2022 here. Registration is free! brandlicensing.eu.
Rebranded from TfL RaiL in May, the Elizabeth Line will connect popular destinations around the capital with high-frequency service, while upping the travel experience with more spacious trains and both new and refurbished stations.
The line currently operates as three separate services (from Reading, Heathrow and Shenfield), which will be connected with a central tunnel from November 6.
