Bidaya Media has agreed a strategic partnership with Strata, an advanced manufacturing company, to sponsor the newest season of the popular Emirati cartoon The Adventures of Mansour, starting in 2023.
Strata says this support will help illustrate the U.A.E.’s success stories, inspiring future generations in an effort to encourage cultural awareness, preserve and strengthen national identity amongst Emiratis, and reflects Strata’s support of the creation of high quality Arabic-speaking content focused on children.
“As an incredibly popular series among young Arabic-speaking children, we’re proud of how The Adventures of Mansour strikes the important balance between entertainment and education for younger children,” says Imane Salem Tiamid, PR Manager for Bidaya Media. “We’re delighted to enter this partnership with Strata, as they sponsor the new series of the show, which will help to further spread a positive message of national pride, health and the importance of academia to the next generation. This showcases the show’s substantial impact and that, above all, it plays a key role in nurturing and fostering Emirati identity and culture among our community.”
Strata will also support the series’ role as a platform for inspiring the younger generation to explore tech fields such as artificial intelligence, coding and more.
“Our sponsorship of the Emirati cartoon series The Adventures of Mansour plays an important role in enhancing Emirati identity and culture among the youth, and introducing children to the requirements of modern technology,” adds Jassim Al Marzooqi, Human Capital Manager at Strata. “By supporting the new series, which has gained a large fanbase locally and globally, we are empowering and elevating projects that promote Emirati culture and customs. This is vital as we continue to preserve and protect
our heritage. For these reasons, we’re proud to be part of this inspiring and ambitious project.”
Having recently celebrated its 10th anniversary, The Adventures of Mansour is a STEM-based series with key themes including Emirati identity and maintaining a balanced lifestyle, from the mind of award-winning creator Rashed Alharmoodi. The show has grown a fanbase with kids 6-12 across the Middle East over the past decade, and boasts over 2.3 billion YouTube views, 3.1 million subscribers and 322 million watch hours in the last 90 days alone.
The Adventures of Mansour is funded by Mubadala and the Abu Dhabi Early Childhood Authority (ECA) as part of their efforts to support children’s content creation that support inclusion, culture and Arabic language.
Strata is an advanced manufacturing company based in Nibras Al Ain Aerospace, Al Ain. The company was established in 2009, with partnerships with the world’s leading aircraft manufacturers such as Airbus, Boeing and Leonardo-Finmeccanica Aerostructures Division and is a tier one supplier to Pilatus, SAAB and SABCA.
