Following the recent launch of its multiplatform kids’ streamer TELETOON+ in Canada, Corus Entertainment announced the rebranding of two of its linear kids’ television channels as it continues to evolve its offering of best-in-class kids content.
Beginning March 27, TELETOON will take on the mantle of Cartoon Network across linear TV, STACKTV and TELETOON+ in the country. Corus also introduces a new kids television channel in Canada by relaunching the current Cartoon Network channel as Boomerang. Debuting in the Canadian market for the first time, the worldwide Boomerang brand is built on fan-favorite retro content, classic animation series and foundational kids’ programming.
TELETOON Becomes Cartoon Network
After more than 25 years, TELETOON is revamped as Cartoon Network, ready to deliver flagship shows like Total DramaRama and classic TELETOON programming. Fans can expect exciting new series produced by Cartoon Network Studios, Warner Bros. Animation and Corus’ own Nelvana Studios — plus premieres of hit originals such as Teen Titans Go!
“Staying true to our loyal fans across generations has been our top priority as we reimagine the future of our kids’ networks,” said Jennifer Abrams, SVP Programming and Multiplatform, Corus Entertainment. “By partnering with Warner Bros. Discovery Inc. and strengthening our portfolio of brands across linear platforms, STACKTV and TELETOON+, we will usher Cartoon Network into a new stage of hilarious comedy and edge-of-your-seat action — all while keeping the TELETOON legacy alive in the digital space.”
Corus asserts that Cartoon Network’s ethos will support the company’s core values of “inclusivity, acceptance and, most importantly, kindness.”
Introducing Boomerang Network
The current Cartoon Network channel will rebrand as Boomerang with a fresh on-air look that will perfectly present funny, timeless and uplifting entertainment for kids and their families to enjoy.
“The combination of Cartoon Network and Boomerang delivers the best in fun and exciting animated series mixed with a robust video on demand offering for young kids and tweens alike,” said Drew Robinson, VP of Content Distribution, Corus Entertainment. “We’re excited for subscribers to join us on our adventure as Corus continues to expand our streaming and pay TV footprint with TELETOON+ and STACKTV, building upon our dynamic portfolio of industry-leading kids channels for the whole family.”
Corus Kids’ Channel Programming Highlights:
Tune in to Cartoon Network on linear and STACKTV to enjoy familiar favorites like Total DramaRama, The Amazing World of Gumball and DC Super Hero Girls. Plus, great new content including megahit Animaniacs Season 3, the highly anticipated Gremlins: Secrets of the Mogwai and My Adventures with Superman. Additionally, viewers can watch all new episodes of Teen Titans Go!, Craig of the Creek and We Baby Bears.
On air, catch Boomerang’s hit shows including The Tom & Jerry Show, The Powerpuff Girls, Jellystone, Total Drama Island, and more.
Viewers can stream the latest laugh-out-loud series on TELETOON+ like Teen Titans Go!, Looney Tunes Cartoons, Scooby-Doo! and Guess Who?, Batwheels and Bugs Bunny Builders — all available to subscribers via Amazon Prime Video Channels, Bell Fibe TV App and set-top-box or Virgin Plus for $5.99CAD per month, following a 30-day free trial.
