Multi-BAFTA winning, Emmy awarded and Oscar nominated London indie Studio AKA has ushered its latest PSA piece out of the nest with Be the Early Bird, a fully-animated 40-second spot commissioned by the Scottish Government for its “Detect Cancer Early” initiative.
Working in collaboration with Leith creative agency in Edinburgh, director Kristian Andrews and the Studio AKA team create a diverse cast of charming birds who serve to demonstrate the sorts of unusual, persistent symptoms that patients should get checked out with their doctor.
The studio has put together a quick BTS video that shows how the animators blended 3D and 2D techniques to create a textural, stop-motion feel to the characters.
