As part of its centennial campaign “Celebrating Every Story,” Warner Bros. Discovery has unveiled its collection of global products, content, and experiences honoring Warner Bros. Studios’ 100th anniversary on April 4. The commemorative offerings celebrate the company’s milestone birthday and includes toys, apparel, collectibles, concerts and more that showcase key moments in Warner Bros.’ rich history — from its beginning with Casablanca to Looney Tunes to DC and everything in between.
“We are thrilled to be part of Warner Bros.’ storied legacy and to bring these commemorative products and experiences to our fans around the world,” said Pam Lifford, President, Warner Bros. Discovery Global Brands and Experiences. “From our beloved franchises to a century of storytelling, this is an incredible opportunity for us to honor the past and build the future of Warner Bros. and bring these characters and stories to life in new and engaging ways. Our anniversary offerings will keep coming all year long so that our fans can be a part of Warner Bros.’ history and celebrate their fandom wherever they are.”
Highlights for WB animation fans include:
From Warner Bros. Discovery Global Consumer Products (WBDGCP), the WB Shop will also be releasing a special Mashup Series, including apparel, home goods and collectibles, featuring beloved animated characters from Looney Tunes and Tom & Jerry, taking center stage as the ultimate superfans dressed up as other legendary WB characters from favorite franchises and films including DC, Casablanca, The Wizard of Oz, The Jetsons, Scooby-Doo, National Lampoon’s Christmas Vacation, The Lord of the Rings, The Flintstones, Friends, Enter the Dragon and Singin’ in the Rain.
For toys and collectibles, Funko has introduced new Looney Tunes x Scooby-Doo mashup Pops! Mattel has also introduced Hot Wheels-themed Looney Tunes mashup cars. Spin Master will be debuting a collection of new Looney Tunes mashup and DC figures later this year. And be sure to pick up the new Monogram blind bag collection featuring 11 different Looney Tunes mashups bag clip accessories!
Across apparel partnerships, RSVLTS is celebrating with two limited-edition soft and stretchy RSVLTS KUNUFLEX button-down shirts. The “Looney Tunes Heroes” style features a mashup print and “From Hare to Eternity” includes a classic cartoon-y collage of sketchpad drawings. The Hundreds x Warner Bros. 100th mashup styles are available now for a limited time at The Hundreds online shop, their app and The Hundreds Los Angeles flagship store. And Loungefly, the fan-forward lifestyle brand from Funko, will also celebrate this momentous occasion with a line of accessories coming later this year.
Later this summer, food partners Keebler will be launching a new cookie program and Funables will introduce Looney Tunes mashup Fruit Flavored Snacks.
Warner Bros. Discovery Global Themed Entertainment and Experiences will immerse fans in “real life” experiences in one-of-a-kind celebratory events, including the worldwide Candlelight: 100 Years of Warner Bros. tour in 100 cities and special engagements at Warner Bros. World Abu Dhabi, Warner Bros. Movie World (Australia), Parque Warner (Madrid), Park Row (Soho, London), China World Mall (Beijing) and Warner Bros. Studio Tour Hollywood.
Warner Bros. Discovery Home Entertainment will release a series of celebratory films and animation bundles on digital, Blu-ray and DVD, including four 25-film volumes and a 100 film collection (April 4) and “Best of” animation compilations from the most beloved Warner Bros. Animation franchises, including Duck Dodgers: The Complete Series (available now), The Looney Tunes Complete Platinum Collection (April 11), The Scooby-Doo 10-Film Collection (April 11) and The Looney Tunes 10-Film Collection” (June 6).
