ADVERTISEMENT

Lithuanian Property ‘Nelly Jelly’ Ready to Spread Worldwide

Lina Žutautė’s inquisitive, clever five-year-old storybook heroine Nelly Jelly is well known in Lithuania, having featured in over 100 publications and proving a hit across licensing categories, selling 1.9 million consumer products through 2022 in a country of 2.8 million people.

Known at home as “Kakė Makė,” the plucky character recently starred in her first feature film, Nelly Jelly: My Movie, which collects six of her book adventures and is brought to life by Vilnius-based Meinart Animation. The pic opened at the end of April and scored the highest number of admissions across Lithuania. Now, the brand is looking to create an animated series that will introduce Nelly Jelly to young audiences around the globe.

“Nelly Jelly has great potential and we aim to to take the IP on a global journey,” said Greta Stankutė, the property’s brand development manager. “We know our consumers and we know their needs. After years of experience in the local market, we also understand global digital trends and the preferences of the youngest generation worldwide. This is why our next step is focused on animation.”

“We realize that the current market situation is very beneficial for children’s content channels — industry giants such as Sky or YouTube’s CoComelon already have their own children’s channels. Nelly Jelly’s current goal in the global market is an animated series, and we are currently looking for co-producers, distributors and broadcasters to work with,” she added.

Žutautė originally created the character when she promised her son to tell him a different bedtime story every night. Her endless, imaginative adventures have seen her tame monsters, pirates and gnomes, travel her vast magical world and find clever solutions to her problems without ever leaving her home. Her stories reflect common questions for children everywhere — Why are parents always so busy? Why should I listen to Mom and Dad? — and she proactively seeks solutions within her powerful imagination.

kakemake.lt/en

ADVERTISEMENT

NEWSLETTER

ADVERTISEMENT

MOST RECENT

CONTEST

ADVERTISEMENT