WildBrain has a fresh serving of licensing deals, brand activations and content distribution deals to share with fans of Strawberry Shortcake, leading into the October 2 premiere of the new CG-animated special Strawberry Shortcake and the Beast of Berry Bog on Netflix. Produced by WildBrain Studios, the new Halloween-themed special is the first of four seasonal specials coming to Netflix in 2023 and 2024.
Synopsis: It’s the Berry Scary Fright-Fall Carnival, and someone — or something — is trying to ruin the fun for everyone! Strawberry Shortcake and her friends must sleuth out clues to discover the truth, so that “everyberry” can enjoy the carnival without fear. Despite the scary situation, Strawberry faces her fears and stands up to the monster causing chaos in Big Apple City.
Sure to delight fans of WildBrain’s original animated series, Strawberry Shortcake: Berry in the Big City — the third season of which is now streaming on YouTube — the new special joins a wave of brand activity and product launches set to roll out into 2024 — which will also mark the 45th anniversary of Strawberry Shortcake.
“The World of Strawberry Shortcake continues to soar in popularity. Our innovative licensing program, extensive distribution partnerships and multiple brand activations are a testament to Strawberry’s enduring appeal as a much-loved brand,” commented Elizabeth Litten Miller, VP, Franchise Strategy at WildBrain. “With the first of four new Strawberry Shortcake CG-animated seasonal specials premiering on Netflix on October 2, we’re excited that partners and fans are embracing Strawberry Shortcake to celebrate her message of diversity, creativity and friendship in so many imaginative and inspiring ways.”
Strawberry Shortcake: Berry in the Big City (120 x 4’) is continuing to roll out to new territories, with Amazon Kids+ acquiring Seasons 1 & 2 for the U.S., while Stan in Australia and Spacetoon in MENA have also taken the first two seasons. Edye in Latin America & Caribbean has picked up Season 1 and TVNZ in New Zealand Season 2, while TV2 signed a deal for the first three seasons for Hungary, Romania and Slovakia. Also in the U.S., NCircle Entertainment has signed for home entertainment rights for Seasons 1-3.
In addition to dropping on Netflix this fall, Strawberry Shortcake and the Beast of Berry Bog will have its linear broadcast premiere on WildBrain’s Family Jr. channel in Canada on Friday, September 22 at 7 p.m. ET. Meanwhile, international broadcasters Gulli (France) and TV2 (Hungary, Romania, Slovakia) have snapped up all four specials, with NCircle Entertainment acquiring home entertainment rights for the specials in the U.S.
The classic Strawberry Shortcake content library also remains popular worldwide. Season 1 of the series Berry Bitty Adventures (65 x 22′) has been picked up by Viaplay (Nordics), Edye (LatAm & Caribbean) and Semillitas (U.S. & Central America). Further new deals include Amazon Kids+ (U.S.) for Seasons 3 and 4, Stan (Australia) for Season 4 and Jim Jam (MENA) for Seasons 1-3. Additionally, Amazon Kids+, Stan, Edye and Jim Jam have acquired the animated movie Strawberry Shortcake: Sky’s the Limit (70’), with Stan also picking up Strawberry Shortcake: The Sweet Dreams Movie (83’).
WildBrain CPLG has lined up an exciting roster of new licensees and activations for Strawberry Shortcake, including a deal with global retailer MINISO as part of a wider partnership which also includes WildBrain’s Teletubbies and In the Night Garden. Additional new partners include The Knot Churros, who held a delicious nine-week summer pop up at two London stores, featuring menu items flavored around the characters of Berry in the Big City.
Meanwhile, in the Middle East and North Africa (MENA), Spacetoon has developed a live show for Berry in the Big City that will also feature costume characters for meet and greets. The first performance took place at Qatar Toy Festival in July.
In the digital space, Strawberry Shortcake: Berry in the Big City will feature in a new mobile gaming app launching this September from TapTap Tales, which will immerse players in Big Apple City with a host of educational games featuring Berry and all her friends. Also in digital, Baretree Media have launched themed mobile sticker packs on both Android and iOS, with other digital goods coming soon globally.
In early fall 2023, Vampyre Cosmetics are launching a range of Strawberry Shortcake-inspired make-up palettes, lipstick, lip glosses, makeup bags, eyeliner, mascara and eyelashes. The products will be available in Canada, Denmark, Eire, France, Germany, Italy, Sweden, U.K. and U.S. Goose Creek Candles will also be expanding their scent collection for this winter and for Valentine’s Day 2024, after their first Strawberry Shortcake range sold out within two weeks. Meanwhile, fashion label Cakeworthy is preparing to debut a
Strawberry Shortcake capsule apparel collection plus accessories, stationery and homewares in the U.S., Canada and U.K. from March 2024.
Pop culture retailer FYE, For Your Entertainment, has signed a direct-to-retail deal to create sweet treats for Spring/Summer 2024 in a range that includes confectioneries, jewelry, home decor and gift items.
WildBrain CPLG will be showcasing The World of Strawberry Shortcake at Brand Licensing Europe in London, October 4-6, at stand B171, as well as the China Licensing Expo in Shanghai (October 17-19).
