Beginning on October 16 in honor of The Walt Disney Company’s 100th anniversary, first-of-its-kind digital destination is launching within TikTok. Fans will be able to watch videos from across Disney’s brands, create their own videos with Disney music and effects, play daily Disney trivia, and collect and trade “Character Cards” to win unique profile frames to show off their fandom.
“The Walt Disney Company has an incredible legacy of bringing joy and excitement to a global community through its iconic films and TV series, heartwarming characters, thrilling parks and memorable brands,” said Nicole Iacopetti, Global Head of Content, TikTok. “We’re thrilled to partner with Disney to celebrate the company’s undeniable impact on entertainment and on families around the world, starting by giving TikTok’s passionate community of Disney fans unique access to content and experiences they can’t find anywhere else. We look forward to continuing to partner alongside Disney to give our community new and exciting opportunities to enjoy their favorite content.”
With more than 48 Disney handles participating, the four-week activation will be live in 24 regions around the globe, highlighting the breadth of content from The Walt Disney Company. Fans of Disney, Pixar, Star Wars, Marvel, ESPN, National Geographic, Disney Parks and more can expect daily content connections with their favorite characters, franchises, movies and Disney memories. The company boasts more than 150 million followers across its brand-operated TikTok accounts
“For more than 100 years, Disney has been a leader in creative innovation and storytelling, so we are thrilled to continue that legacy with this first-of-its-kind experience on TikTok,” said Asad Ayaz, Chief Brand Officer of The Walt Disney Company. “With over 240 billion views across Disney’s portfolio of brands and experiences, TikTok has become a go-to destination for Disney fans to create, engage and connect around their favorite Disney films, shows, characters and experiences, so we’re thrilled to partner with them as we celebrate the 100th anniversary of the company.”
TikTok is also curating a special Disney100 Playlist for our community featuring some of the most popular hits from the Disney catalog, including songs from classic movies like Cinderella and The Lion King as well as the upcoming Wish, alongside hits from the likes of Toy Story and and more.
In addition to launch of the Disney100 hub, Disney will become a TikTok Pulse Premiere publisher, allowing advertisers to deliver ads adjacent to some of the most premium entertainment and sports content in the world only from Disney on TikTok’s For You feed. (Details about Pulse Premiere contextual advertising here.)
