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DreamWorks Warms Up the ‘Trolls Band Together’ Crowd with Immersive, Musical Event

DreamWorks Animation’s Trolls are taking over L.A.’s Westfield Century City with TrollsFest, an immersive fan event and musical extravaganza to celebrate the release of the new chapter in the  blockbuster franchise, Trolls Band Together (sneak previews November 4, in theaters November 17).

TrollsFest is set to take over the Westfield Century City Atrium from Friday, November 3 to Sunday, November 5. The three-day event promises to transport visitors into the vibrant and enchanting world of the Trolls as they celebrate the film’s all-star boy band BroZone, voiced by Justin Timberlake, Troye Sivan, Kid Cudi, Eric André and Daveed Diggs.

As the centerpiece attraction of TrollsFest, fans will be treated to the ultimate VIP experience as they are invited to go on stage and perform with BroZone. This exclusive package includes a makeover, expert dance choreography lessons, a performance on stage with BroZone and a memorable personalized video. Following the performance, VIPs will feel like true Trolls superstars during their big press reveal with the paparazzi.

Around TrollsFest, guests will step into the world of music, dance and adventure as the Trolls come together for a colorful music festival. The celebration will offer an array of activities and experiences that will transport attendees into the Trolls universe, including mini-golf, various photo opportunities with the Trolls costume characters, and much more.

TrollsFest has partnered with an A-list lineup of brands offering exclusive items and surprises for guests. The event will feature a Trolls merchandise tent with exclusive film-themed items from Mattel, Moose and more, a brand-new Trolls-themed shake from Shake Shack and new Trolls flavors from Icee. Southwest Airlines will immerse fans in a Trolls Party Plane, while Poppy & Pout will give guests a chance to spin the wheel of fun for Trolls lip balm. Hally Hair and Sally Hansen offer hair and nail glow-ups. Attendees will be among the first to taste the Trolls-themed Shine Water and will have the chance to win free tickets to see Trolls Band Together from Fandango.

DreamWorks Animation’s Trolls Band Together, starring Anna Kedrick, Justin Timberlake, Camila Cabello, Amy Schumer, Andrew Rannells and an all-star cast features the single “Better Place” by *NSYNC, the first new song by the band in more than 20 years.

Read all about the making of Trolls Band Together in Animation Magazine‘s feature story here!

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