DeAPlaneta Entertainment has struck a deal with production partners CJ ENM, Million Volt Animation Studios, Tencent Video and YGG Global to become the licensing agent and distributor in Europe and Latin America for Hero Inside, a new animated super hero action-comedy series set to screen worldwide through Warner Bros. Discovery outlets.
Hero Inside animates a childhood fantasy, unlocking a world where your favorite super hero can appear before you just by saying their name. The adventure begins after Scott, a cartoonist and free spirit, mysteriously vanishes after drawing 100 superheroes across 100 comic books, without ever publishing. His proofread books scattered across San Francisco, triggering odd occurrences. Mike, a 13-year-old boy, stumbles upon one of Scott’s books, Crying Man. When he casually says the hero’s name; Crying Man jumps out from the book, and his life changes completely. Other quirky heroes showcased in the series include Black Knight, Great Finger, Mummy Girl, Mr. Justice, Lucky and Sparkules.
The first season (11 x 13′) premiers in Latin America in November, following its market triumph in October as the third most-watched series by international buyers at MIPJunior 2023, out of 600-plus titles. Warner Bros. Discovery, which has commissioned the first two seasons of Hero Inside, plans to broadcast the series across multiple Latin American countries. From 2023 to 2024, the series will roll out across diverse territories including Africa, Europe, Southeast Asia, U.S.A. and Canada. Season 2 is already in production.
“The ultimate goal for Hero Inside is to become an iconic global superhero brand,” noted series director Joo-gong Meang, Founder & CEO of Million Volt. We plan to expand the universe of ‘Hero Inside’ beyond the animated series into feature films, spin-offs, games, comic books, and a range of products beloved by kids and audiences alike.”
Jong-min Yi, head of IP development for CJ ENM, added, “We deeply believe in excellency of the Million Volt’s crew and most of all, director Meang Joo-gong, who has already proven himself as a competitive director worldwide. We look forward to showing unique and creative characters and attractive stories of Hero Inside to more global audiences and we are a million percent sure that they will love it.”
Serving as Master Licensing Agent aside from Media and Digital Distribution Partner, DeAPlaneta Entertainment will work hand in hand with Warner Bros. Discovery to ensure an optimal launch for Hero Inside across LatAm and Europe.
“At DeaPlaneta Entertainment we know how difficult it is to find IPs capable of attracting a universal audience, whether in America, Europe or Asia,” said Diego Ibáñez Belaustegui, Chief Brand Officer of DeAPlaneta Entertainment. “Hero Inside, with its spectacular animation and its very human superheroes, achieves it thanks to a provocative proposal of frantic action that grabs you episode by episode.”
