London-based learning businesses outfit Sandbox Group and IMPS, the worldwide licensor of The Smurfs, today announced a new educational kids’ app: The Smurfs – Educational Games.
“We are really proud to have been selected by the Smurfs to bring to life a learning app with their iconic characters to be enjoyed by kids around the world,” said Shan Eisenberg, Chief Commercial Officer of Sandbox Group. “Sandbox has extensive experience in leveraging our educational game know-how and in-house gaming studio for top IP brands and we are chuffed about the opportunity to help celebrate such a significant milestone.”
Celebrating the 65th anniversary of the classic cartoon, the app allows youngsters to explore the Smurfs’ Village and play 10 different mini-games covering a range of different learning areas. The game aims to develop creativity, number recognition, hand-eye coordination, memory and attention skills, and includes activities such as painting, music, puzzles, numbers and counting, mazes and well-known games like dominoes and word search.
Fabienne Gilles, Chief Commercial Officer and Head of Consumer Products at IMPS – The Smurfs, says, “Edutainment occupies a central position within The Smurfs’ licensing program. They are powerful characters when it comes to communicating with kids and they always do it with a unique touch of smurf-fun! We are very proud to launch this new learn and play app with Edujoy and Sandbox Group.”
The collection was developed by Edujoy, a Spain-based company specializing in developing educational mobile games for kids of all ages. The studio has helped create some 100 educational games in collaboration with leading children’s brands like Masha and the Bear and Hello Kitty.
The Smurfs – Educational Games is completely free and is available for iOS and Android devices in five different languages: Spanish, English, French, Italian and Portuguese.
