Simon’s Cat (a Banijay UK company), and Beacon Music (part of Banijay Brands), have joined forces to release a one-hour LoFi film with original music and bespoke animation. This latest production for the popular toon brand is now available on the official Simon’s Cat YouTube channel. You can check out a sample clip below!
Diving into an increasingly popular music & online content genre, the Simon’s Cat LoFi beats are made for moments of serenity or focussed productivity. One hour of gentle Simon’s Cat animation plays against the backdrop of original music, LoFi Lab, consisting of 10 tracks, specially commissioned from Banijay’s music library platform, Beacon Music.
“We are always looking to new, innovate ways we can engage with our loyal audience, and demand for LoFi content is extremely high,” notes the brand’s creator Simon Tofield. “The charming and mellow animation, which is synonymous with Simon’s Cat, is a great fit for this genre, and the beautiful music, from our colleagues at Beacon Music, is the perfect accompaniment.”
Created by award-winning illustrator, animator and director Tofield, Simon’s Cat was first seen on YouTube in 2008. Part of Banijay UK, the brand is now a major global success, with over 3 billion online views and 21 million fans across TikTok, YouTube, Facebook, Instagram and X/Twitter. The brand also enjoys international success across multiple categories, including gaming, publishing and apparel.
