Libertas Brands, exclusive global rights holder for the quirky Fugglers toy brand, announces a five-year content deal with BAFTA-winning London animation studio Blue Zoo. This strategic partnership marks a new chapter for the Fuggler brand as it expands into the world of entertainment.
The partners will collaborate on digital content that builds on the brand’s world, aimed at audiences of all ages. The slate will potentially include a feature-length, and series-length production, for which Libertas Brands and Blue Zoo are actively seeking broadcast partners.
“We are delighted to partner with Blue Zoo for this exciting partnership,” said Mark Kingston, CEO & Co-Founder at Libertas Brands. “Fuggler has captured the hearts of fans worldwide, selling over 8 million pieces of plush in the last three years, and is on track to surpass this number in just 2024 alone. This strategic collaboration with Blue Zoo will allow us to extend the Fuggler experience beyond the realm of toys. We believe this jointly funded partnership will create immersive and entertaining content that resonates with our existing fans, while also introducing the crazy world of the Fugglers to new fans worldwide.”
As part of the agreement, Blue Zoo will produce and digitally exploit multiple strands of content across relevant digital platforms, including a compelling line-up of 90 x 3-minute series of themed comedy shorts, and a series of parodies, songs, ‘Fuggnatomies’ and live-action which will premiere on the Fugglers YouTube channel from February 16. Fans can also engage with new, humorous content across social media platforms, including Instagram, TikTok and Facebook, and find brand-new Fuggler items in the Roblox marketplace, with games and much more to follow.
“Investing in Fugglers is a unique and thrilling opportunity,” said Oli Hyatt, Director at Blue Zoo. “The whimsical and eccentric nature of Fugglers characters provides endless possibilities for storytelling and comedy. We look forward to bringing these charming creatures to life in a way that will captivate audiences and leave a lasting impression, it is going to be fun making something just a little bit naughty.”
Blue Zoo has produced animation for a range of longform and shortform projects, including the TV series The Adventures of Paddington (StudioCanal/HeyDay TV), It’s Pony (Nickelodeon) and Millie and Lou (YouTube Kids) and multiple Magic Light Pictures productions, including Pip and Posy and the specials Superworm and The Smeds and the Smoos. Learn more at blue-zoo.co.uk.
