Baboon Animation, the award-winning kids’ animation studio founded by DreamWorks alumnus Mike de Seve; Bilibili, the leading online video community in China; and Japanese publisher Poplar have announced a major distribution deal with Monster Entertainment for their new CGI-animated series, Reggie Rex! Currently airing its first 52-episode season in China, the second season of 52 additional episodes will debut this year.
The series follows the adventures of Reggie, a young T. rex, as he and his friends learn about life, language, science and art — all with fun loving humor and a gigantic heart.
Based on the picture books by Tatsuya Miyanishi, Reggie Rex! focuses on child development, creating rich and innovative scenes that closely resonate with real-life settings such as home, school and the playground, showing community between characters with different personalities. The animation experiments with facial aesthetics, bringing to life toy dinosaurs with realistic plush textures against stylized backgrounds inspired by Impressionism.
“The heartwarming picture book series based on the theme of love has been expanded into a heart-pounding 3D world by the amazing talents of many creators. Now, a Tyrannosaurus is coming to your town. A little scary, maybe? But don’t worry, Reggie and everyone should become the best of friends,” said Poplar Director Kato.
Ming from Bilibili commented, “Baboon Animation has been wonderful at creating content with heart that resonates with both kids and parents. We believe in telling stories with humor and humanity, promoting kindness and togetherness. I’m confident that spirit will shine through for our new partners and audiences across Asia.”
Monster Entertainment has been selling programs worldwide for 25 years, exposing Oscar-winning, Oscar-nominated and Emmy-winning animation to audiences in more than 200 countries.
Already reaching kids and families in China on Bilibili and other VOD/OTT platforms as well as BRTV KAKU Children’s Channel with its viewership of 790 million, through the new agreement Reggie Rex! content will be made available to millions of viewers across the globe. The partners have already inked signed regional agreements with South Korean media group Daewon Media. The show will also be broadcast in Japan, Korea, MENA and other areas.
“We are thrilled to be partnering with Monster to bring our content to new audiences,” said Mike de Seve, CEO of Baboon Animation. “This great new relationship is an important part of our strategy to expand into new territories and reach viewers around the globe.”
Monster’s Chairman, Andrew Fitzpatrick, added, “Monster is excited to be working with our very creative friends in Baboon, Poplar and Bilibili on this great new series which will enthrall kids all around the world with its compelling combination of fun and adventure.”
