Osaka-based Yomiuri Telecasting Corporation (Yomiuri TV) announced that it will launch ytv animation, a brand that will leverage the network’s animated history while undertaking more challenging titles. This comes ahead of the 60th anniversary, in 2027, of Yomiuri TV’s airing of Golden Bat in 1967.
Over the years, Yomiuri TV has produced and broadcast countless classics such as The Star of the Giants, Space Brothers, Inuyasha and Detective Conan. ytv animation aims to develop titles that resonate with audiences in Japan and abroad. A ytv animation Producer commented, “We will leverage our nearly 60 years of experience producing and broadcasting anime to bring exciting titles to our fans!”
ytv animation’s newly unveiled logo ’embodies its desire to continue creating diverse content’ with colorful bubbles and will be unveiled to fans at Anime Japan 2024, taking place at Tokyo Big Sight this weekend. ytv animation also launched a new website and Instagram account to deliver information about titles, voice actor and other exclusive content simultaneously to overseas fans.
These plans align with Yomiuri TV’s established aim to to bring its content to fans both in Japan and overseas. In 2023, a preview screening of Firefighter Daigo: Rescuer in Orange was held at the leading American Japanese pop culture event, Anime Expo in Los Angeles, and Detective Conan: The Scarlet Bullet premiered at Anime NYC. Inuyasha and Yashahime: Princess Half-Demon have aired in more than 180 countries worldwide and have a string following around the world.
Blue Miburo, scheduled to air starting in October 2024, is set to appear at anime events around the world (watch the recently debuted trailer below). ytv animation aims to directly communicate the titles to viewers around the world through social media and in-person events.
In the ytv animation announcement, Yomiuri TV asserts it continues to produce and air anime because the company believes that there are things that can only be done in anime and certain emotions that can only be conveyed through anime.
Check out the new division’s website at ytvaanimation.com and follow on Instagram @ytvanime.
