Cannes’s global content market MIPTV is coming to an end after 60 years, with organizer RX France revealing the final edition is also the event’s smallest in years. MIPTV 2024 brought in about 3,500 attendees (including 1,100 buyers), down from 5,000-plus last year and a steep drop from the bustling 10,000 or so person crowds of the 2000s.
Dwindling numbers were reflected in the much reduced usage of space in the Palais des Festivals. The downstairs “bunker” dealmaking area is closed, with business — brisk though it is — largely conducted on one floor of the Riviera section.
While the fall MIPCOM market still attracts big numbers to Cannes and remains a key focus of RX’s event calendar, the firm is preparing to launch the new MIP London confab next year. RX Entertainment Division Director Lucy Smith revealed that the new event will forego exhibition activities in favor of screenings, meetings and networking. Screenings will be held in two rooms at the IET London in Savoy Place, with 450- and 180-person capacities.
[Source: Deadline]
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